I’m going to take a stab in the dark here and say that you’ve heard the following said somewhere on your internet travels…
“The money is in the list”
I’d like to challenge that. No the money is NOT in the list. It’s in the QUALITY of the list.
Anyone can build (and buy for that matter) a large quantity of subscribers, but when it comes to promoting a product, they produce some appalling numbers.
No, the trick is not about how many subscribers you can get, it’s what you DO with them that counts.
One marketer could have 10,000 on his list but get a 1% conversion when he sends out a promo email. Another marketer could have just 1000 on his list, but get a 20% conversion.
Who’s going to bring in the most bacon?
Not only does it cost you more to store those leads, but your unsubscribe rates will be higher, and you’ll be kicking yourself figuring out why someone with less subscribers manages to bring in more sales. Don’t be the one with that 1% converting list!
List building is a system, however email marketing is an art. What I’d like to share with you today is the art of extracting the maximum amount of cash from your existing mailing list and thinking less about filling up your auto-responder with dormant leads.